Lumaten is a leading shopper research and strategy company trusted by leading FMCG companies. Accurate research requires the ability to observe shoppers shopping naturally in a realistic store. In grocery, up to 90% of shoppers are in autopilot, making rapid choices, and using unconscious heuristics. Shoppers’ decisions are impacted by the retail setting (competition, shelving, flow and price tickets).

Lumaten’s realistic virtual stores, predict the future for strategies not yet in the market, like sales and share data, purchase path behavioural insights, and commercial recommendations from senior FMCG executives.

Trusted by leading FMCG companies, SHOPPER360 is the ideal platform for testing, refining and developing commercial strategies that work.

This webinar focuses on new insights into how shopper’s shop in the FMCG retail context, plus how technology can drive outcomes and revolutionise the success rates in marketing, category management, and sales. Lumaten will demonstrate how granular metrics and frameworks are critical for innovation, marketing, revenue management, layout, promotional, and customer collaboration strategies.