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SUCCESSFUL ECOMMERCE WORKSHOP
23 March 2021 @ 8:30 am - 25 March 2021 @ 10:00 am
Just staring out in Ecommerce? This virtual workshop will help you understand the grocery shoppers’ online purchase journey. In our interactive session, you will also learn how to optimise the key drivers of purchasing for your brands and category.
As the shift to online shopping continues to grow, you need to be skilled in optimising the online channel for your brand in order to succeed.
Learning Outcomes
- Understand the key influences on the grocery shopper online
- How to fix the basics for online shopping – search, taxonomy, image and trade marketing
- Online opportunities to influence the shoppers behaviour
Who Should Attend
Commercial – sales, category management, Shopper marketing.
For those who have done very little in ecommerce and need to understand where to start.
This event is for Full Members only.
Workshop Format
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.