An initiative of the AFGC and Real World Marketing, the Australian Grocery Academy (AGA) is a unique collaboration between industry, suppliers and specialty consultancies. Courses are crafted in Australia for Australia.

The AGA, delivered by Real World Marketing, offers an open house program, bootcamps and fireside chats. Refreshed materials are launched each year.

Open house modules cover:

• Customer centric growth
• Strategic category management
• Strategic revenue management
• Intro to E-com strategy for FMCG
• Joint business planning
• Introduction to negotiation (inhouse only).