AFGC launches video series to bust myths about processed food
11 July 2025
The Australian Food and Grocery Council (AFGC) has launched a new video series aimed at challenging widespread misconceptions about processed food and sparking a more informed national conversation.
The series, titled “Cooking with Kels“, is hosted by cookbook author and mum of three Kelsie Heemskerk known as @cookwithkels_ to her many followers. It was developed in partnership with content creation company ASN Media.
The series unpacks the realities of food processing – what it is, why it matters, and how it contributes to a safe, nutritious, and sustainable food supply.
AFGC Director of Nutrition and Regulation Dr Duncan Craig said:
“There’s a lot of noise out there, and not all of it is accurate. This series is about cutting through the myths. Processed food plays a vital role in modern nutrition, supporting food safety, affordability, convenience, access, and overall food security.”
The Cooking with Kels series explores key consumer questions on processed food in four short videos:
AFGC and food manufacturers aim to empower consumers with balanced, evidence-based information to help them make educated choices.
All episodes are available on YouTube. Please see AFGC’s social media LinkedIn and Instagram in coming weeks for shorter versions.
Media Contact
Zandi Shabalala
media@afgc.org.au
0430 051 575
