The AFGC supports the self-regulatory codes of the Australian Association of National Advertisers (AANA). Codes of Practice are more flexible than regulations and can be updated more readily. They are highly effective.

Food & Beverages Advertising Code

The AANA Food & Beverages Advertising Code was last updated in November 2021. It outlines that marketing of ‘occasional’ food and beverages must not target children. This covers online marketing, including paid, and non-paid, website and email marketing.

Read the Food & Beverages Advertising Code.

Children’s Advertising Code

The Children’s Advertising Code came into effect on 1 December 2023. It outlines stricter rules to complement the Food & Beverages Advertising Code.

Read the Children’s Advertising Code.