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Winning Shoppers Beyond the Shelf

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Winning Shoppers Beyond the Shelf

November 20 @ 11:00 am - 12:00 pm

Organiser: Australian Food and Grocery Council

Event Website: https://afgc.eventsair.com/winning-shoppers-beyond-the-shelf/register/Site/Register

In this AFGC webinar, Shping’s Head of Sales, Simon Gillies, and Salsify’s Strategic Account Executive, Angie O’Rielly, explore how FMCG brands can reclaim customer relationships in an era where data, AI, and retail media are reshaping discovery.

They unpack the growing customer ownership gap, the rise of private label competition, and the limitations of traditional channels like websites, QR codes, and social media.

You’ll learn how Shping and Salsify’s integration bridges product content and shopper engagement, turning accurate digital shelf data into actionable insights and measurable loyalty.

Discover how leading brands are using AI-driven tools to connect directly with real shoppers, build lasting relationships, and compete beyond the retail shelf.