Member Matters

A renewed purpose for the AFGC team

26 March 2026

Food for thought

At AFGC, we have taken the opportunity this year to sharpen our purpose and strategy for the years ahead.

Our renewed purpose is ambitious and underpins all that we do: To bring Australia’s fast-moving consumer goods industry together to champion growth.

This purpose reflects both the sector’s scale, resilience and essential role in Australia’s economy, as well as the significant opportunity ahead. With growth as our shared focus, our ‘people’ and our ‘products’ will be central to delivering this ambition.

Our focus now is on protecting the core foundations that allow us to deliver for members – operating for the benefit of the sector, strengthening member engagement, advocating strongly for the industry, providing valuable services and advice, and ensuring the organisation has the financial strength and capability to deliver.

Together, these pillars position AFGC to represent the sector with clarity, confidence and impact.

Colm Maguire
Chief Executive Officer