Member Matters

ACCC publishes ‘free range’ labelling guidance for poultry industries for a potential H5N1 avian influenza outbreak 

20 November 2024

The ACCC has released guidance on free range claims for poultry egg and meat during an H5N1 avian influenza outbreak.  It clarifies that under the Free Range Egg Labelling Information Standard, free range poultry, egg and meat producers affected by a government housing order restricting outdoor access for their animals will not face enforcement action from the ACCC in relation to free range labelling claims. This applies for a period of 90 days from the date of the housing order, or until the housing order expires (whichever is shorter).