Member Matters

Government feasibility study flags stronger options to curb unhealthy food marketing to children

29 May 2026

After some time in the pipeline, a feasibility study prepared for the Australian Government has now been released, finding current industry-led self‑regulation has not effectively reduced children’s exposure to unhealthy food marketing. The report does not make recommendations but outlines regulatory options and evidence that could inform future policy development.

Eight policy options were assessed across broadcast and online media, outdoor advertising, packaging, sponsorship and retail settings. The report suggests comprehensive, cross‑media measures are likely to be more effective than isolated restrictions because they reduce the ability to shift marketing between channels. Consultation responses diverged: non‑industry stakeholders generally supported legislative restrictions, while industry preferred maintaining current arrangements.

The Assistant Health Minister has said the Government would take time to consider next steps. AFGC will continue to monitor developments and engage constructively with Government on practical, evidence‑informed approaches.

View feasibility study here.

Read Assistant Minister White’s press conference here.