Howden releases 2026 Product Recall Appetite Survey

21 July 2026

Howden Insurance have released their 2026 Product Recall Appetite Survey. This report, compiled by Rob Marshall and his team in London survey the 16 primary recall markets in the London market. This latest report shows a positive recall market with London recall insurers showing strong capacity, softer rates and clear growth appetite. This report capturing key trends, insights and opportunities across regions and industries.

The Product Recall market is currently working in buyers’ favour with clients who actively engage the market now well placed to secure stronger outcomes. Some key takeaways from this report include:

1. It’s a good time to test the market – With over $375m of capacity available and rates continuing to soften, even well-performing or stable risks are worth revisiting.
2. Insurers are actively looking for growth – Appetite remains high across core sectors including food & beverage, automotive and packaging, with many markets keen to deploy capacity.
3. Placement strategy matters more than ever – Appetite varies significantly by industry and geography – targeting the right markets can make a material difference to outcomes.

AFGC Members can download a copy of the report here.