Trade Terms webinar featuring Acumen

6 June 2025

In today’s rapidly evolving CPG landscape, optimised trade terms are more critical than ever for driving profitable growth. Yet, many suppliers find themselves stuck between strategy and execution — hindered by legacy agreements, misaligned incentives, and increasing retailer pressures. This webinar explores how to close that gap and make trade terms transformation a reality — by building alignment, overcoming internal and external barriers, and engaging customers in meaningful ways.

This webinar will explore four key focus areas:

The Case for Change: Explore the shifting dynamics in the CPG industry and why optimising trade terms is essential to remain competitive and profitable

Overcoming Barriers to Execution: Identify and address the internal and external challenges — from organisational silos to complex retailer dynamics — that often block progress.

Aligning for Execution: Learn how to initiate and sustain effective conversations across teams and with partners to drive alignment and secure buy-in.

Making it Work: Discover the success factors behind effective trade terms transformation, supported by real-world examples and practical takeaways.