Nearly a decade ago, Sanitarium Health Food Company launched a first-of-its-kind cereal innovation: Weet-Bix™ Cholesterol Lowering. Building on the legacy of Australia and New Zealand’s most loved brekkie cereal, this product was designed to help Australians take a proactive step toward better heart health without changing their morning routine.

A simple yet powerful upgrade to a trusted breakfast favourite by delivering 2g of plant sterols per serve (2 wheat biscuits).   

In addition, Weet-Bix™ Cholesterol Lowering has a 5 Health Star Rating, is very high in wholegrains (88% wholegrain), low in saturated fat and sugar, provides a source of fibre, is high in thiamin (essential for normal heart function as part of a healthy diet), iron, folate, and vitamins B1, B2 & B3, and a source of magnesium. 

The bigger picture

With daily consumption being essential for the effectiveness of Weet-Bix™ Cholesterol Lowering, since launch, Sanitarium continues to support consumers and healthcare professionals with several free and publicly available resources. This includes recipes, factsheets, articles, and webinars. 

Weet-Bix™ Cholesterol Lowering is a shining example of Sanitarium’s purpose to whole person health. Their commitment to nourishing communities with affordable, plant-based nutrition is supported by rigorous science and an experienced team of accredited practising dietitians. 

Did you know?

One serve of Weet-Bix™ Cholesterol Lowering (2 wheat biscuits) packs enough plant sterols to help cut LDL (bad) cholesterol by up to 9% in just four weeks – as proven in clinical trials—when enjoyed daily as part of a healthy, low–saturated fat diet. 

Fun fact

For 97 years, Sanitarium’s Weet-Bix™ has been a breakfast favourite – now the number one cereal in Australia and New Zealand, popping up in almost half of all households.